O que é Google Tag Manager

A função desta ferramenta é facilitar a adição de tags e códigos em um site; dispensando assim a necessidade de contratar um desenvolvedor para esta tarefa.

[{"selector":"#anim-0058db2a-f30f-4776-942a-2f022cd275b6","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7894b1b-9081-450e-9578-cc56181c1484","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0938cd41-83b7-4046-8198-c4178986a7e8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9df99970-8f50-41dd-a085-f04ca90c29f4","keyframes":{"transform":["translate3d(-121.843%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cf15628-1640-4ae1-884b-4ba6ed3acbc5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f0daf88-edc2-4675-b3a3-28bcb53a45e8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6c3d9c9b-4d7a-4ae2-9e3f-a965080aa47e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac14d89b-a161-42fc-9118-1e9cd99754c4","keyframes":{"transform":["translate3d(0px, 95.00868%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

A ideia de funcionamento é bastante simples: ela deve ser integrada ao seu site e, a partir de então, você a utiliza para inserir e gerenciar outros scripts nas suas páginas web.

[{"selector":"#anim-029d34c8-d7e4-4cef-826f-3c1df8e63671","keyframes":{"transform":["translate3d(-118.77133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9e95b75-e4dc-4349-bef7-b7db69626fac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f724934e-7c1b-4017-a69a-f47fc5295e89","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b708b1c0-dfe7-482b-9408-47dc970cad30","keyframes":{"transform":["translate3d(120.83334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0b9f7c3-67a0-471c-90b2-b4c5f963e630","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0052e60b-dc2a-4066-aa12-9b00575e807c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f3fabf2a-ac74-4a52-9a95-29e2636c01dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4870dd0-639b-45ad-9523-4e1e54a05a2f","keyframes":{"transform":["translate3d(0px, 98.03241%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Existem três maneiras de instalação :

[{"selector":"#anim-5283944f-b19a-457d-aad4-5da1f5a681f2","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d62d1cc-fdab-403e-8e57-5e9071bed2ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b2f664a-1516-4621-b2be-fb7c26f50794","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-06c0e6ba-ec81-489d-b5bb-66756658234e","keyframes":{"transform":["translate3d(-122.91667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a16b5d0e-e07b-48e4-ac4a-5d76e4787e1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce7108d3-80ca-4515-8711-0430a90d7b0e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-95ea017d-3905-4526-a959-724cd0257676","keyframes":{"transform":["translate3d(-129.45454%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4779070e-c54d-405c-bb7b-3283232ed240","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87e12c34-d37c-40f1-bd7c-0f9e06a7f12c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-90202ea0-b5d6-40b9-8e6e-bcbd8ba096a1","keyframes":{"transform":["translate3d(-129.7794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9b0594b-5f8f-4e8e-873d-3105e52bcec2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8d1e765-e205-4455-abcb-bf5b2e6a849e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8cfc901f-7d52-45d2-b4fd-a2560879f428","keyframes":{"transform":["translate3d(-129.67032%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adacbd00-01e0-4ea2-b87b-f2b2e8215af4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b5bd03c-24b2-4e0a-b48f-314cf3ecbcd0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1bb4b473-a4fa-4cd9-94a4-cc35edd92b39","keyframes":{"transform":["translate3d(-374.99985%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-738c2005-e694-4a5e-bc5f-97238cf9ca96","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5a45fd8-398e-417a-8338-1c4398e6a0bc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-31a65576-1cc7-46e1-82f0-235eeeebf02f","keyframes":{"transform":["translate3d(-374.99985%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94a426e8-cee1-4ff0-88de-af82adcb3a78","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16045850-03e7-492d-9eb7-809f8d134389","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5f931910-9765-43af-ac30-d5e1cfb04601","keyframes":{"transform":["translate3d(-364.99999%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe9c0576-5aa8-4ffd-8ede-a6e780bfd94e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97b266cc-7ad9-470d-8316-3e8a1f1b6fbf","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bda6656d-22b6-4e14-9bc2-3bde16fa8647","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de83e182-1154-47c1-94ff-9d32b387a143","keyframes":{"transform":["rotate(-354deg) translate3d(0px, 102.76308%, 0) rotate(354deg)","rotate(-354deg) translate3d(0px, 0px, 0) rotate(354deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Copiando e colando o código no HTML do seu site; Através do plugin GTM4WP , para sites em WordPress ; Para sites Wix, Colando o código no painel administrativo. Ponto circulado Ponto circulado Ponto circulado

Trata-se de um curso gratuito disponibilizado pelo Google para melhor ajudar aqueles que possuem dificuldades com a ferramenta.

[{"selector":"#anim-ed96d021-f16a-4530-8f70-72082e2848c3","keyframes":{"transform":["translate3d(-118.77133%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-754088ce-0e5d-4a2e-a08a-dafba3d79485","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00c21b7d-5f3e-49d8-a54c-61e7b4a6f5ce","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f6dd3235-73d2-48af-8158-0a779ebd9e07","keyframes":{"transform":["translate3d(120.83334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab40cee4-aa45-4164-b87d-24ab89dfc87b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7395ccc0-b9bf-441c-a78e-fe85724468e1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9832d98e-95eb-4e4c-baf6-20126257e31c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4c56e0c-876a-419a-ae52-f0ff32fc1db0","keyframes":{"transform":["rotate(-347deg) translate3d(0px, 101.89338%, 0) rotate(347deg)","rotate(-347deg) translate3d(0px, 0px, 0) rotate(347deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Venha conhecer as soluções que oferecemos para melhorar o desempenho e os resultados do seu site.

[{"selector":"#anim-666bb237-6ef6-4301-af37-f66495baa2b3","keyframes":{"transform":["translate3d(121.84302%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3883da24-0b33-452b-9e36-b551648d6ba9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d73d9c4-8bbc-445c-bb36-c6ed03342e45","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-397b8ab4-fba8-4129-962c-1e5a12edb40a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-baf36eec-53ef-4186-b23b-000adb93ab69","keyframes":{"transform":["translate3d(-122.22222%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-162dcf0f-c4cf-45b6-a8ef-87ae3f62dcba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d84bcfe1-00cb-4e28-8891-dc914c3aa241","keyframes":{"transform":["rotate(-289deg) translate3d(0px, 115.84360%, 0) rotate(289deg)","rotate(-289deg) translate3d(0px, 0px, 0) rotate(289deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

O que é Google Tag Manager

Google Tag Manager é uma ferramenta que facilita a incorporação de tags e códigos em sites.

A função desta ferramenta é facilitar a adição de tags e códigos em um site; dispensando assim a necessidade de contratar um desenvolvedor para esta tarefa.

Finalidade

A ideia de funcionamento é bastante simples: ela deve ser integrada ao seu site e, a partir de então, você a utiliza para inserir e gerenciar outros scripts nas suas páginas web.

Como funciona?

Existem três maneiras de instalação :

Como realizar a instalação?

Trata-se de um curso gratuito disponibilizado pelo Google para melhor ajudar aqueles que possuem dificuldades com a ferramenta.

Curso Google tag manager

Venha conhecer as soluções que oferecemos para melhorar o desempenho e os resultados do seu site.

Soluções para sistemas web